Governance evidence, without the consultants.
TruGovAI exists for one reason: mid-market firms are being asked to prove they govern AI, and the usual options - a six-figure consulting engagement or a folder of templates - don't actually leave them able to.
"I kept seeing the same thing: good firms paying a lot for AI governance frameworks they could never actually run. Big binders, big invoices, and still nothing to show a board six months later.
So we built the opposite - a system that produces the evidence, keeps it current, and leaves you in control. No consultants camped in your office. Ever."
Nicholas Ellsmore - Founder, TruGovAI
Five principles we won't bend on.
Evidence over promises
Anyone can claim they take AI seriously. We build the artifacts that prove it - an inventory, a risk score, a board pack - because that is what a board, an insurer, or a customer actually asks to see.
Plain English, board-ready
Governance that only a specialist can read is governance that never reaches the people who decide. Every output is written to be understood in ten minutes by a non-technical board.
You stay in control
The point is to make outside help unnecessary. You run TruGovAI yourself, you own the outputs, and you keep them - there is no engagement that ends and takes the knowledge with it.
No AI-wash, no overclaiming
We will not call something certified when it isn't. Governance Ready™ is a good-practice signal, and we say so plainly. Trust in this market is built by restraint, not superlatives.
Current, not a snapshot
A governance review is out of date the week after it's delivered. TruGovAI keeps the picture live as tools, teams, and rules change, so your evidence is true on the day someone asks.
Who it's for - and who it isn't.
We'd rather tell you now than waste your time on a demo.
A good fit
- UK firms of roughly 50-250 people
- Financial services, insurance, legal, professional services
- A board, insurer, or customer already asking about AI
- Teams that want to run it themselves, not outsource it
Probably not yet
- Very early startups with no AI in real use
- Firms wanting a legal certification or sign-off
- Anyone looking to fully outsource governance and forget it
- Enterprises that already run a mature AI risk function
Two guided sessions, then it's yours.
You're set up by a real person across two working sessions - and you leave the second with board-ready outputs.
Get the picture
- Set up users and teams
- Build your first AI inventory
- Launch the shadow-AI survey
Produce the evidence
- Review results and risk scores
- Generate your maturity view
- Export your first board pack
If that sounds like you, let's talk.
A 20-minute walkthrough on a live tenant. No slideware, no pressure.
Book a demo